
WHEN HOOPS WAS PURE
We believe in the power of nostalgia to bring you back to the golden era of basketball. A time when culture, style, and passion were pure. ICONIX exists to reignite that spark, to make you feel the 90s again through stories, aesthetics, and memories.

THE TIME CAPSULE
More than packaging, this is your vault. Inspired by dusty VHS tapes found in your uncle’s garage, the ICONIX box is a 90s artifact reborn. It holds your shirt, your memories, and your era. Keep it on your shelf like a trophy from a time when legends ruled the court.

THE ERA ON COTTON
This isn’t just merch, it’s a uniform for the golden era. Designed with pixel art tributes to the game’s greatest icons, each shirt is heavyweight, premium, and packed with energy you can wear. Whether you watched the NBA on NBC or played NBA Jam till midnight, this tee was made for you.

THE LEGENDS LIVE ON
Every time capsule comes with some ICONIX trading cards. a nostalgic nod to the players who made us fall in love with the game. Some rare, All iconic. It’s not just a collectible it’s a piece of basketball history, sealed just for you.
